creating buyer personas

How to Create Buyer Personas for Your Business

Organize your research to create your very own buyer personas.


It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. 

Our guide includes a free, customizable template with which you can learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company. 

This guide includes tips and tricks for:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing

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