creating buyer personas

How to Create Buyer Personas for Your Business

Organize your research to create your very own buyer personas.

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It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. 

Our guide includes a free, customizable template with which you can learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company. 

This guide includes tips and tricks for:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing

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